You've probably never heard of the Alabama Hills region, just west of Lone Pine, CA, but I'd bet everything I have that you've seen it at least once. You see, this area, in the shadow of Mount Whitney, California's tallest peak, has played host to over 200 film shoots thanks to its epic "Wild West Frontier" setting and huge variety of possible angles. Like a Hollywood film director scouting a film location, we rolled to the Alabama Hills in the most gangster of styles: the back seat of a Long Wheelbase Range Rover Autobiography (price yet unannounced, but expect it to be stratospheric).

But we were not shooting a film at all -we were making a hip-hop video.